A contractor's website should help a prospective client or procurement team judge suitability before making contact. Show the work you actually undertake, explain your role in project examples and make it easy to send a useful brief. Large galleries cannot replace clear service and capability information.
This guide covers service structure, project attribution, capability evidence and a useful project-brief enquiry. Discuss the relevant requirements through ITZ’s Website Design service.
Service structure
Separate materially different services and audiences, such as residential fit-out and commercial contracting. Each page should explain project types, service boundaries and the information needed for an initial assessment.
Organise services around meaningful buying needs, such as fit-out, refurbishment or a defined contracting specialism. Explain typical project types and what information is needed to assess a request. Do not create several pages that repeat the same description with different place names. A visitor should understand the difference between your service categories before opening an enquiry.
Project documentation
Use authorised photographs with concise descriptions of the location, project scope and the company’s contribution. Clearly distinguish completed work from illustrative imagery or work delivered by other parties.
For each approved project, record the business's actual contribution, project type and relevant constraints. Distinguish main-contractor work, subcontracting and design involvement. Photographs without context can mislead even when permission is available. Where client confidentiality limits detail, publish a smaller factual account rather than imply an unsupported project value or full delivery responsibility.
Plan Your Construction Website to discuss service structure, project attribution, capability evidence and a useful project-brief enquiry.
Credentials and capability information
Publish current certifications and capability statements with accurate descriptions of their scope. Provide useful procurement information in accessible page content, with downloadable documents as supporting material where appropriate.
Keep capability statements readable on the page, with PDFs as optional supporting material. Maintain a register of published credentials and their current scope. Avoid displaying a certification that applies to another entity or has expired. Name an internal reviewer who can approve the factual information suppliers and procurement teams may rely on.
Enquiry and performance
Offer a clear method to request a site visit or submit a project brief. Optimise galleries for mobile viewing and provide descriptive alternatives for meaningful images. Large files should not prevent access to service and contact details.
Design enquiries to gather an initial project type, location and desired next discussion. Detailed drawings or confidential tenders may require an approved transfer route later. Optimise galleries so service descriptions and contact controls remain usable on mobile connections. W3C's image guidance is useful for deciding which images need meaningful alternatives and which are decorative.
A practical example
Illustrative example: an office-fit-out prospect wants to know whether a contractor handles occupied premises. A project description explaining phased work and the contractor's actual scope is more helpful than twenty unlabeled interior photos. The enquiry can then ask about the site and scheduling constraints without promising a quotation from incomplete information.
Your review checklist
- Separate genuinely different services and project types.
- Approve photo permissions and accurately describe delivery roles.
- Review credentials and supporting downloads for currency.
- Test a project-page-to-enquiry journey on a phone.
Frequently asked questions
What should a contractor project page include?
Include approved images, the type of work, relevant constraints and a factual description of the company’s role. Avoid unsupported claims about project value or performance.
References and further reading
Related services and guides
Discuss the next step
Plan Your Construction Website. Use the form below to discuss service structure, project attribution, capability evidence and a useful project-brief enquiry. Share the relevant goals and existing arrangements; do not include passwords, private records or access tokens.
Plan Your Construction Website ↗
Reviewed and expanded on 15 October 2026. Examples are illustrative; the appropriate approach depends on your business requirements and existing systems.
