A mobile catalogue shows 24 products and loads more when the shopper presses a button. That can work well for visitors, but products buried behind a click also need a path search crawlers can follow. Keep the mobile interaction and give each batch a linkable page.

Check whether the second batch has a stable URL

Open a category and load the next batch. Ask your developer for the direct URL that returns those products. Open it in a fresh session without clicking through from the first page. Confirm that it shows the intended product links and that the links point to the public product pages. Repeat for a later batch. A browser request that returns data to a script is different from a browseable catalogue page.

Connect the pages with ordinary links

Google’s e-commerce pagination guidance explains that crawlers generally discover pages through links and do not click buttons to load more content. Give each page in the sequence its own URL and link to the next page with a real anchor and destination. Google recommends a self-referencing canonical for each paginated page. If the site also generates sort and filter combinations, review those separately so pagination decisions do not accidentally expose a large set of duplicate lists.

Verify both the browsing and discovery paths

On a phone, load two batches, open a product and return to the list. Check whether the shopper can recover their place. Test a failed load and make sure it offers a usable recovery path. Separately, inspect the rendered anchors on page one and page two and follow a later product directly. Search Console can help inspect representative URLs. Discovery still leaves indexing to the search engine. If a URL is already discovered but excluded, see the guide to diagnosing an unindexed page.

ITZ’s e-commerce development service can review how your store loads and links catalogue pages. Share a category where later products are hard to reach.

Review your catalogue pagination

Bring a category URL, a product from a later batch and the platform you use. Use the form to discuss mobile browsing, crawlable links and a release test. Review Your Catalogue Pagination